Press Release: Cyclists Traverse Southern Ontario to Demand Survival for Pancreatic Cancer Patients
May 20, 2025
Victoria Izzio-Meloche
7 Days cycling event to raise $400,000 in support of Pancreatic Cancer Canada
7 Days cycling event to raise $400,000 in support of Pancreatic Cancer Canada
Toronto – May 15, 2025
A group of dedicated cyclists are embarking on a 1,100 km journey over seven days to raise funds and awareness to improve the survival rate for pancreatic cancer. The epic 7 Days 2025: Cycling For Survival ride will take them through Southern Ontario, starting and ending in beautiful Guelph, Ontario from Monday, May 26 to Sunday, June 1, 2025.
7 Days was founded by Gord Townley in memory of his mother, Lorraine, who lost her life to pancreatic cancer. What began as a family tribute has grown into a national event. To date, 7 Days has raised over $1.9 million to support groundbreaking research and provide vital support to the thousands of Canadians impacted by this devastating disease.
Pancreatic cancer is known as the world’s toughest cancer. It is the third leading cause of cancer-related deaths, on target to become the second by 2030. The five-year survival rate for pancreatic cancer is just 10 percent*. The incidence of the disease continues to rise annually, with projections indicating a 95.4% increase in new cases by 2050**.
“Back in 2018, my energetic and healthy mother was diagnosed with pancreatic cancer. We knew at the time that it was a death sentence,” says Mia Craig, 7 Days participant and volunteer for the past six years. “I participate in this ride because I believe that the more work we do, the more awareness we spread, the greater the chance that we can extend and save lives.”
This year’s event aims to blast through a new milestone: over $2.3 million raised to fund life saving pancreatic cancer research, amplify awareness, and deliver critical support to patients and families facing this deadly disease.
Momentum for this year’s ride is stronger than ever. Full-week riders will be joined by a wave of one- and two-day participants for an action-packed weekend in Guelph, culminating in the brand-new Century Ride and a community celebration at Riverside Park on Sunday, June 1.
With riders also taking part virtually from across North America, 7 Days is a coast-to-coast movement demanding better outcomes and refusing to accept the status quo. Join us—ride, donate, or cheer from the sidelines as we demand survival, not sympathy.